Ynov › Video production
“Je suis Ynov”, a student testimonial video for social media
From pitch to final cut: brief, audience, production sheet, shoot and post-production.
- 90 svertical format requested
- 15 minof footage cut to 1 min 50
- 2shooting days
Context
Sophia Ynov Campus's communication team wanted a series of short videos in which students share what they love about the school, for Instagram Reels, TikTok and YouTube Shorts. Audience: high-school students and people changing courses, aged 16 to 22, mainly in the Alpes-Maritimes.
What I did
- Agency-style response to the brief: positioning, persona (Élise, 17, final year of high school), key message and tone.
- Full pre-production: production sheet, synopsis, shot-by-shot shooting schedule, image release forms, interview script and quote.
- Led the project end to end: schedule, role allocation, two shooting days. On set I also handled sound and gave the on-camera testimonial.
- Post-production: 15 minutes of footage cut to 1 min 50, 1080 × 1920, subtitles and voice-over.
Results
- A vertical video ready to publish, delivered despite very short shooting and editing time.
- A complete production file, reusable for the next episodes of the series.